---
title: "Business Reputation Defense"
url: "https://legal.ge/en/service/civil-law-en/business-reputation-defense-en"
field: "Civil Law"
description: "Business reputation defence in Georgia: refutation, replies, replacement of documents and damages under the Civil Code. Legal.ge."
reviewed: "2026-07-09"
updated: "2026-10-15"
publisher: "legal.ge"
---

# Business Reputation Defense

> Source: legal.ge, https://legal.ge/en/service/civil-law-en/business-reputation-defense-en

## Business Reputation Defense — Proactive Legal Instruments

Business reputation is an asset built over years and damaged by a single false publication. The Civil Code protects this asset, and the protection is not merely reactive — a company can build its legal position in advance, ensuring a rapid response when infringement occurs. This page explains the full arsenal of reputation defence: which content is protected, what claims are available, and how a preventive approach works in practice.

The full text is available on legal.ge after signing in: https://legal.ge/en/service/civil-law-en/business-reputation-defense-en

### What is protected for a company?

Business reputation — a good protected by Article 18, alongside honour, dignity and inviolability.

### Is proof of fault required?

For protection — no; for compensation of damage — yes, a culpable act is required.

### Can a document be replaced?

Yes — a document with infringing data is replaced and interested persons are notified.

### What does proactive defence include?

Monitoring, documentation and a ready legal response — refutation, reply and a demand of cessation.