---
title: "Georgian Trademark Registration"
url: "https://legal.ge/en/service/intellectual-property-law-en/georgian-trademark-registration-en"
field: "Intellectual Property Law"
description: "Trademark registration services for international companies in Georgia. Patent attorney representation and transliteration. Find verified specialists on Legal.ge."
reviewed: "2026-03-25"
updated: "2026-10-14"
publisher: "legal.ge"
---

# Georgian Trademark Registration

> Source: legal.ge, https://legal.ge/en/service/intellectual-property-law-en/georgian-trademark-registration-en

Georgian Trademark Registration is a service specifically designed for foreign companies and investors wishing to protect their global brand in the Georgian market. Georgia is a transit hub with a growing economy, making it attractive for international business. However, due to the "territoriality principle," a mark registered in the US or Europe is not automatically protected in Georgia. If a foreign brand is not registered with Sakpatenti, local "squatters" can register it first and then demand payment to return the mark. This service ensures the registration of foreign brands in full compliance with local legislation, covering both direct national filings and designations of Georgia via the Madrid System.

## What Does This Service Cover for Foreign Companies?

Licensed patent attorneys at Legal.ge (whose involvement is mandatory by law for foreigners) offer:

-   **Representation:** Protecting foreign company interests before Sakpatenti (as foreigners cannot file directly).
-   **Similarity Search:** Checking the local database for identical or similar marks, including Georgian transliterations.
-   **Priority Claim:** Claiming priority under the Paris Convention (if the first application was filed in another country within the last 6 months).
-   **Georgian Adaptation:** Correct transliteration and translation of the brand name to protect not only the Latin but also the Georgian script version.
-   **WIPO Application Management:** Responding to Provisional Refusals issued by Georgia within international registrations.

## Real-World Scenarios Where You Need This Service

This service is vital for international players:

-   **Starting Distribution:** A foreign brand begins importing products to Georgia. Registration is needed for customs protection.
-   **Franchise Entry:** An international hotel or restaurant enters Tbilisi.
-   **Expanding IP Portfolio:** A global corporation adds Georgia to its IP map.
-   **Transliteration Issues:** The brand is protected in English, but a local company uses its Georgian script version.

The full text is available on legal.ge after signing in: https://legal.ge/en/service/intellectual-property-law-en/georgian-trademark-registration-en

### How is a trademark protected in Georgia?

Two ways — registration at Sakpatenti or the basis of an international agreement; universally known marks are protected even without registration.

### What may the holder prohibit to third parties?

Use of an identical or similar sign in circulation — affixing on goods and packaging, offering, import-export, use in advertising and as a firm name.

### Is the right unlimited?

No — good-faith actions, descriptive symbols and goods lawfully put into circulation are outside the prohibition.

### Whose use counts as genuine?

Use by the owner, a licensee or a consenting third party, in a volume that counts as real use of the mark in the market.