---
title: "Billboard Permits"
url: "https://legal.ge/en/service/licensing-and-regulatory-permits-en/billboard-permits-en"
field: "Licensing & Regulatory Permits"
description: "Billboard permits: auction-based issuance, the issuance price and interim regulation in Tbilisi and self-governing cities. Legal.ge."
reviewed: "2026-07-09"
updated: "2026-11-07"
publisher: "legal.ge"
---

# Billboard Permits

> Source: legal.ge, https://legal.ge/en/service/licensing-and-regulatory-permits-en/billboard-permits-en

## The Outdoor Advertising Permit — Type and Issuance

The placement of outdoor advertising is provided for in the catalogue of permit types of the licensing law as a distinct type, and its issuance rule is established within the same law: the outdoor advertising placement permit is issued by way of auction. The separation is principled — the use of property in the public sector for advertising is distributed through competitive selection in the market, not through a direct application.

The hierarchy of issuance is likewise written in the law itself: the decision on introducing the permit regulation is the discretionary power of the respective municipality’s representative organ — the sakrebulo; where the decision is taken, the permit is issued by the executive organ of the municipality, and in a self-governing city — by the executive organ of that self-governing city or a legal entity of public law founded by it.

The full text is available on legal.ge after signing in: https://legal.ge/en/service/licensing-and-regulatory-permits-en/billboard-permits-en

### How is the outdoor advertising permit issued?

By way of auction — assuming the obligation to comply with norms and submitting the highest price. The winner pays only the issuance price.

### Who conducts the auction?

The representative organ sets the conditions and procedure; issuance is by the executive organ or its founded public-law legal entity.

### Is a permit needed on private property?

No — placement on private property does not require this permit.

### Where is permit regulation admissible?

Only on the territories of Tbilisi and self-governing cities.

### What about old contracts?

The term may be extended by agreement without a permit — up to the term of the first-auction permit.