---
title: "Advertising Law"
url: "https://legal.ge/en/service/media-entertainment-and-sports-law-en/advertising-law-849-en"
field: "Media, Entertainment & Sports Law"
description: "Advertising law in Georgia: scope, improper and covert advertising bans, roles of customer, producer, distributor. Legal.ge."
reviewed: "2026-03-25"
updated: "2026-10-24"
publisher: "legal.ge"
---

# Advertising Law

> Source: legal.ge, https://legal.ge/en/service/media-entertainment-and-sports-law-en/advertising-law-849-en

Advertising in Georgia is a distinct legislative field: the Law of Georgia on Advertising governs the production, placement and distribution of advertising on the goods, services and financial markets, and assigns to every participant in the process — the advertising customer, the producer and the distributor — its own role and responsibilities.

## Legal Basis and the Purpose of the Law

Under Article 1, the advertising legislation of Georgia consists of the Constitution of Georgia, international treaties and agreements, this law, and other legislative and normative acts of Georgia. Article 2 defines the scope: the law regulates the legal relations arising in the production, placement and distribution of advertising on Georgia's goods and financial markets, the securities market included. Its purpose is the development of healthy competition in the advertising sphere, the protection of the public interest, of the rights of advertising subjects and of consumers, and the prevention and interdiction of improper advertising. The boundaries are drawn here as well: the law does not apply to political advertising. The same article allocates competence: broadcast advertising and sponsorship are regulated by the Law on Broadcasting, while the general requirements for advertising, the advertising of alcohol, tobacco, gambling, pharmaceutical products, weapons and securities, and the protection of minors are regulated by this law.

The full text is available on legal.ge after signing in: https://legal.ge/en/service/media-entertainment-and-sports-law-en/advertising-law-849-en

### What does advertising legislation regulate?

The production, placement and distribution of advertising on the goods and financial markets and the requirements applied to it.

### Which advertising is prohibited as covert?

Advertising that accentuates a specific brand in non-advertising content without the notice that it is advertising.

### Does this law govern broadcast advertising?

No — broadcast advertising and sponsorship are regulated by the Law on Broadcasting.

### What benefit does social advertising carry?

Its unpaid production and distribution counts as charitable activity, for which the legislation provides benefits.

### Who answers for advertising content?

The roles are separated by law: the customer is the source, the producer the author of the form, the distributor the placer.