---
title: "Affiliate Programmes — the Legal Framework and Contracts"
url: "https://legal.ge/en/service/media-entertainment-and-sports-law-en/affiliate-programmes-the-legal-framework-and-contracts-en"
field: "Media, Entertainment & Sports Law"
description: "Gambling affiliate programmes: the four advertising exceptions, contract design, money flows and the AML layer — the Georgian legal frame. Legal.ge."
updated: "2026-11-02"
publisher: "legal.ge"
---

# Affiliate Programmes — the Legal Framework and Contracts

> Source: legal.ge, https://legal.ge/en/service/media-entertainment-and-sports-law-en/affiliate-programmes-the-legal-framework-and-contracts-en

Affiliate programmes are the marketing engine of the gambling business: the operator pays not for a campaign but for a result — the revenue or the action of a referred player. It is a commercially effective model, and precisely therefore a legally loaded one: every step of an affiliate is advertising, and gambling advertising in Georgia is a strictly limited field. This page builds the legal framework of the affiliate business: first the exact frame of Georgian advertising law — the exceptions within which alone work is possible; then contract design — what must be written between operator and affiliate; and finally the money-flow layer — payments, taxes and anti-money-laundering. Industry commission rates and terms are not quoted here — they are a matter of market and negotiation.

## The Georgian frame: four exceptions and nothing else

The foundation is the Georgian law on advertising, whose article 8-3 concerns gambling advertising and whose article 2(8) brings the field within the law's scope. The rule is this: advertising of gambling, totalizator, lotto, bingo and organisers is prohibited in any form — including electronic communication networks — except for precisely defined exceptions. First: placement is allowed only on the website where system-electronic gambling or totalizator is permitted — for an affiliate this means traffic may be directed only to the site of an operator holding such a permit. Second: at a sports event or competition venue or at a sports organisation's premises — only as consideration for sponsorship, only in visual form and only on the inner perimeter — banners and participants' uniforms included. Third: visual placement on the object where gambling is permitted — under ten square metres and as the only such sign on the object. Fourth: at an airport open to international traffic or a border crossing point. Advertising of promotional draws follows the same prohibition-and-exceptions scheme.

From this a consistent conclusion follows for the affiliate business model: promotion of gambling on social networks, blogs, video hosts and media sites does not fit this frame — the formats where affiliates usually work fall, insofar as they target Georgia, into prohibited formats. When planning an affiliate programme this must be the first question, not the commission rate: what kind of content may be directed at the Georgian market at all.

The full text is available on legal.ge after signing in: https://legal.ge/en/service/media-entertainment-and-sports-law-en/affiliate-programmes-the-legal-framework-and-contracts-en

### May an affiliate advertise gambling on social networks?

No. Article 8-3 of the advertising law prohibits gambling advertising in every form except four exceptions: a permitted website, sponsorship on the inner perimeter, one sign up to ten square metres on the object, an airport or a border.

### How does the operator pay the affiliate?

By contract: revenue share, fixed payment per action, or a hybrid. The legal weight lies in the precise writing of reporting, minimum thresholds and payment terms — most affiliate disputes are born there.

### Who answers for unlawfully placed content?

Allocated by the contract: the operator's regulatory risk and the affiliate's responsibility must be written in the text, with separate consequences of breach.

### What layer do affiliate payments carry?

In the Georgian contour an affiliate is a registered entrepreneur; commission taxation depends on status and transaction structure. Where a Georgian entity is in the chain, articles 3, 11 and 12 of the AML law apply.