---
title: "Influencer Contracts"
url: "https://legal.ge/en/service/media-entertainment-and-sports-law-en/influencer-contracts-en"
field: "Media, Entertainment & Sports Law"
description: "Influencer contracts in Georgia are works and services contracts: fee defaults, personal performance, withdrawal and payment timing explained. Legal.ge."
reviewed: "2026-07-09"
updated: "2026-10-14"
publisher: "legal.ge"
---

# Influencer Contracts

> Source: legal.ge, https://legal.ge/en/service/media-entertainment-and-sports-law-en/influencer-contracts-en

An influencer services agreement stands between a content creator and a commissioning brand: the creator undertakes to produce and hand over agreed deliverables — while the brand undertakes to pay the agreed fee. Georgian law does not recognise the label "influencer contract" as a distinct contract type, and this page explains how such collaborations actually operate under the works and services contract of the Georgian Civil Code, which obligations the law assigns to each side, and which terms decide the outcome when the relationship goes wrong.

## The Legal Nature of an Influencer Services Agreement

It must be said plainly: Georgian legislation contains no statutory category of "influencer agreement", and no special rules attach to that name. The legal form into which content-based commissions fall is the works and services contract (nardobis khelshekruleba) of the Civil Code. Under Article 629 the contractor undertakes to perform the work stipulated by the contract and the client must pay the agreed remuneration. The creator stands in the contractor's position, while the brand is the client ordering the work.

Article 629 adds a further rule that matters for creative deliverables: where the work involves the manufacture of an item and the contractor produces it using materials the contractor has purchased, the contractor transfers to the client ownership of the manufactured item, and where the item is determined by genus, the rules on sale apply. Materials produced by the creator at the creator's own expense thus pass to the brand as the contractual result. The same article also settles the question of production overheads: the drawing up of an estimate connected with the work is not reimbursed unless the agreement provides otherwise. Production costs therefore sit with the contractor unless the contract shifts them expressly.

## Remuneration: What Happens When No Amount Is Stated

Article 630 governs the agreed fee by supplementary rules. Remuneration is deemed agreed even without an express statement where, according to the circumstances, the work is to be expected only against remuneration. A paid collaboration therefore creates a payment obligation even when the document omits the figure. Where the amount of remuneration has not been agreed, then in the presence of a tariff the tariff rate is deemed agreed, and where no tariffs exist, the customary remuneration applies. A vague promise to "settle up later" is thus not automatically unpaid in court, but fixing the amount in the contract avoids a separate dispute over quantum and gives both sides a clear baseline for the damages calculation if performance goes wrong.

The full text is available on legal.ge after signing in: https://legal.ge/en/service/media-entertainment-and-sports-law-en/influencer-contracts-en

### What type of contract is an influencer services agreement?

A works and services contract under Article 629 of the Georgian Civil Code: the contractor performs the agreed work and the client pays the agreed remuneration.

### What if the fee amount is not specified?

Under Article 630 remuneration is deemed agreed where the work is expected only against payment; the amount follows the applicable tariff or the customary remuneration.

### Must the influencer perform personally?

Article 632 requires personal performance only where this follows from the circumstances or the character of the work.

### What right does a brand have to cancel a campaign?

Under Article 636 the client may refuse the contract at any time before completion but must pay for work performed and compensate the loss caused.

### When is the fee payable?

After performance of the work, unless the contract provides for payment in instalments, under Article 648.