---
title: "Influencer Marketing Compliance"
url: "https://legal.ge/en/service/media-entertainment-and-sports-law-en/influencer-marketing-compliance-en"
field: "Media, Entertainment & Sports Law"
description: "Influencer marketing in Georgia is governed by the Advertising Law: recognisability, sponsorship qualification and minors protection explained. Legal.ge."
reviewed: "2026-06-27"
updated: "2026-10-14"
publisher: "legal.ge"
---

# Influencer Marketing Compliance

> Source: legal.ge, https://legal.ge/en/service/media-entertainment-and-sports-law-en/influencer-marketing-compliance-en

Influencer marketing is one of the most effective advertising channels today, yet in Georgia it is not governed by a separate statute: the applicable rules come from the Law of Georgia on Advertising. This page explains which norms extend to paid posts, how sponsorship is qualified and what restrictions attach to material addressed to minors: the obligations arise from the Georgian statute, not from foreign disclosure regimes.

## The Scope of the Law

Under the second article of the Law on Advertising, the statute regulates the legal relations arising during the production, placement and distribution of advertising on Georgia's goods and financial markets. Its purpose is healthy competition in advertising, protection of social interests, advertising subjects and consumers, and prevention of improper advertising. The law applies to natural and legal persons of Georgia and of foreign states that produce, place and distribute advertising in Georgia under the established registration procedure, and even where actions performed outside Georgia cause or may cause negative results on Georgian territory, such as restriction of competition or misleading of other persons. At the same time, the law does not extend to political advertising, nor to statements of natural persons not directly connected with entrepreneurial activity — the carve-out that separates private opinion from paid commercial content.

The full text is available on legal.ge after signing in: https://legal.ge/en/service/media-entertainment-and-sports-law-en/influencer-marketing-compliance-en

### Is there a separate law for influencers in Georgia?

No. Paid content is governed by the general norms of the Law on Advertising.

### What is the recognisability requirement?

Under the fourth article, advertising must be understandable at the moment of presentation directly as advertising, without special knowledge or technical means.

### What is sponsorship under the law?

Under the thirteenth article, a contribution to a person's activity conditioned on advertising the sponsor's goods: the sponsor is the advertising customer.

### How does the law protect minors in influencer advertising?

The fourteenth article bans inspiring them to persuade parents, showing possession as superiority and placing them in dangerous situations.