---
title: "Retail Space Market Research"
url: "https://legal.ge/en/service/valuation-advisory-services-en/retail-space-market-research-en"
field: "Valuation & Advisory Services"
description: "Professional retail space market research in Georgia. Find verified financial\n                    analysts and valuation experts on Legal.ge for your project."
reviewed: "2026-07-09"
updated: "2026-10-14"
publisher: "legal.ge"
---

# Retail Space Market Research

> Source: legal.ge, https://legal.ge/en/service/valuation-advisory-services-en/retail-space-market-research-en

## Introduction

Retail Space Market Research is an essential tool for investors, developers, and major retailers operating in Georgia. This service is an integral part of the Technical and Economic Feasibility Study process and aims to provide an in-depth analysis of supply and demand, consumer behavior, and commercial potential for retail properties. Against the backdrop of Georgia's economic growth and rapid urbanization, the development of shopping malls, high street locations, and retail parks is becoming increasingly relevant. Before launching any large-scale commercial project, it is vital to accurately evaluate the location's attractiveness, competitive environment, and potential rental rates. This service helps developers and investors mitigate financial risks, optimize spatial layouts, and devise the correct pricing strategy. Without precise market research, there is a high risk of elevated vacancy rates and a significant threat to the Return on Investment (ROI). Conversely, professional analysis ensures that a retail facility perfectly aligns with the target audience's demands and remains financially attractive to both local and international brands, ultimately boosting the project's capitalization and prospects for success.

## What Retail Space Market Research Covers

This service is comprehensive and encompasses a multifaceted study of the commercial real estate market. Specifically, specialists carry out the following core tasks:

-   **Supply and Demand Analysis:** Inventorying existing and under-construction retail spaces in the market, determining current vacancy rates, and forecasting potential demand.
-   **Rental Rates and Conditions Research:** Studying prevailing lease prices in comparable properties, indexation mechanisms, and additional operating costs (such as Service Charges).
-   **Catchment Area and Traffic Analysis:** Evaluating the population living or working around the facility, assessing their purchasing power, and measuring pedestrian and vehicular footfall.
-   **Competitive Environment Research:** Analyzing the strengths and weaknesses of competing retail facilities located in the vicinity.
-   **Tenant Mix Recommendations:** Formulating a strategic concept detailing which types of brands (apparel, food & beverage, entertainment) will ensure maximum attractiveness and profitability for the property.
-   **Financial Modeling and Forecasting:** Calculating expected operating revenues, capitalization rates (Cap Rate), and return on investment under various market scenarios.

These components are consolidated into a detailed report, which is indispensable for securing project financing.

The full text is available on legal.ge after signing in: https://legal.ge/en/service/valuation-advisory-services-en/retail-space-market-research-en

### How long does a retail space market research project take?

The timeline depends on the size of the facility and the complexity of the concept, but preparing a comprehensive report typically takes between 4 to 6 weeks.

### Is this research mandatory for obtaining bank financing?

Yes, commercial banks in Georgia and international financial institutions require an independent feasibility study and market research to approve funding for commercial real estate projects.

### How are rental prices calculated for a new shopping mall?

Rental rates are calculated through comparative analysis of competitors, assessing foot traffic at the location, measuring local purchasing power, and considering the specific requirements of anchor tenants.

### Will this research help in attracting international brands?

Absolutely. A professional market research report, complete with a Tenant Mix strategy and verified traffic data, is a prerequisite document for pitching your location to international retail chains.