Unfair Commercial Practices in Georgian Law
In Georgia, unfair commercial conduct is primarily an institution of competition law. The governing framework is the Georgian Law on Competition, whose relevant provision directly prohibits unfair acts by economic agents. To understand the boundaries of this page, one point must be stated plainly at the outset: a separate consumer-protection regime governing business-to-consumer unfair trading practices is not part of the legal basis assembled here, and this page is therefore grounded in the competition-law prohibition. Likewise, the European Union directive on unfair commercial practices is a foreign legal instrument with no application to Georgia — it is mentioned here only as comparative context, never as an operative norm.
The definitions article of the law explains the key terms on which the prohibition rests. An economic agent is a natural person, legal person, other association or union carrying out economic activity, regardless of residency or legal form. A competitor is an economic agent actual or potential on the relevant market. The relevant market is the sphere of circulation of goods or services on a defined territory, and it may cover the whole territory of Georgia, a part of it, or a part of it together with a part of another country's territory. The same article defines the applicant and the complainant — the two categories of persons entitled to approach the agency.