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Brand Protection Strategy

Why do I need a brand protection strategy in Georgia specifically?

Georgia is a growing market where brand awareness drives trust, but it also faces risks like counterfeiting and parallel imports. A simple trademark registration isn't enough to stop infringers who might exploit legal loopholes or use look-alike branding. Our strategy ensures proactive monitoring, customs registration to stop fakes at the border, and rapid legal response to safeguard your reputation and revenue in the local market.

What is included in the IP Portfolio Audit?

An IP audit involves a thorough review of all your intangible assets—trademarks, copyrights, designs, and domains. We identify gaps in your protection (e.g., classes not covered, unprotected sub-brands) and assess risks. Based on this analysis, we develop a roadmap for national and international registration (via the Madrid System) to ensure your brand is fully secured against competitors.

How can you help with parallel (grey) imports?

Parallel imports occur when genuine goods are imported without your authorization, often disrupting your pricing and distribution strategy. We utilize Georgian regulations regarding the "exhaustion of rights" and labeling requirements (such as mandatory Georgian language instructions) to legally block or seize these unauthorized goods. We also work with customs authorities to monitor and detain shipments that infringe on your exclusive distribution rights.

What measures are taken against online brand infringement?

We implement a robust online protection strategy that includes monitoring social media, e-commerce platforms, and domain registries. If we detect cybersquatting (registration of similar domains) or fake profiles selling your products, we initiate domain dispute resolutions and "takedown" procedures. This cleans up the digital space, ensuring customers interact only with your official channels.

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Brand Protection Strategy and IP Management

A strong brand is one of a company's key competitive advantages. However, as the market saturates, risks increase: counterfeiting, parallel imports, illegal use of brand names, and imitation. A brand protection strategy is not just trademark registration; it is a comprehensive approach involving preventive measures, monitoring, and active legal response to infringements. In Georgia, where brand awareness is directly linked to trust, strategic protection is vital for maintaining business reputation and revenue.

Legal.ge offers intellectual property strategists and lawyers to help you develop and implement a comprehensive brand protection plan. We assist companies in identifying their IP assets, protecting them locally and internationally, and effectively fighting unfair competition.

What Does Brand Protection Strategy Service Cover?

This service is a long-term partnership for your brand's security:

  • IP Portfolio Audit: Analyzing existing intellectual property (trademarks, designs, domains) and identifying gaps.
  • Registration Strategy: Planning national and international (Madrid System) registration based on priority markets.
  • Market Monitoring: Systematic control of competitors and the market to timely detect the use of similar or identical marks.
  • Customs Protection Mechanisms: Registering trademarks in the Customs Registry to stop counterfeit goods at the border.
  • Online Protection: Preventing illegal brand use on social media and websites (Domain Disputes, Takedowns).
  • Franchise and License Control: Monitoring compliance with brand usage rules by partners.

Common Situations and Scenarios

A typical scenario is Cybersquatting. A competitor or third party registers a domain name similar to your brand (e.g., brand-shop.ge instead of brand.ge) to mislead consumers. A strategic lawyer initiates a domain dispute to reclaim the name.

Another scenario is Grey Import. An unauthorized importer brings original products of your brand from another country where they were bought cheaply. However, the product is not adapted for the local market (e.g., packaging, instructions). The lawyer uses nuances of the "exhaustion of rights" principle and labeling rules to stop the import.

Georgian Legislation and Legal Framework

Brand protection relies on the Law on Trademarks, the Law on Competition, and the Customs Code. The strategy also considers international treaties (Paris Convention, TRIPS). Knowledge of "Sakpatenti" practice regarding trademark registration and opposition proceedings is crucial.

Process of Receiving Services

A Legal.ge expert conducts a diagnostic of your business. We study where you operate and where you plan to expand. Based on this, a "Protection Roadmap" is created. This document defines what needs to be registered, where, and when. Concurrently, we set up a monitoring system. Upon detecting infringement, we take measures (warning, opposition, lawsuit) according to the pre-agreed strategy.

A brand is an investment. Protect it from devaluation with a professional strategy.

Why Choose a Specialist on Legal.ge?

Brand protection is not a one-time act; it is a process. Legal.ge gives you access to IP strategists experienced in managing portfolios for both local and global brands, knowing how to turn legal protection into business value.

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Specialists for this service

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