LegalGELegalGE
...

Trademark Registration

Why is trademark registration important?

It grants you exclusive rights to use your brand name and logo, preventing competitors from copying you or confusing your customers. It's a crucial asset for business value.

How long does the registration process take?

Standard registration in Georgia takes about 12 months. However, an accelerated procedure is available, which can reduce the timeline to just a few weeks for an additional fee.

Does a Georgian trademark protect me globally?

No, trademark protection is territorial. To protect your brand in other countries, you need to file an international application via the Madrid System or file directly in each country.

What if my application is rejected?

If Sakpatenti issues a refusal, our lawyers can file an appeal with legal arguments to overcome the objections or negotiate with the owner of a conflicting mark.

Reading Time

3 min

Published

...

Trademark Registration is the most critical step in protecting any business identity. This service involves the official registration of your logo, name, or slogan with the National Intellectual Property Center of Georgia (Sakpatenti). Registration grants the owner the exclusive right to use the mark and prohibit others from using it. Without registration, your brand is vulnerable: any competitor can register it first and then demand you change your name or pay compensation (rebranding is costly). A registered mark is an intangible asset whose value increases with business growth and can be sold or licensed. This service covers the full cycle: from preliminary search to receiving the certificate.

What Does Trademark Registration Service Cover?

Professional patent attorneys offer:

  • Preliminary Search: Checking Sakpatenti databases to determine if a similar mark is already registered, reducing the risk of refusal.
  • Class Selection: Identifying the correct classes (Nice Classification) based on business activities (e.g., coffee production vs. coffee shop).
  • Application Filing: Technically correct completion and submission of documentation.
  • Examination and Prosecution: Responding to Sakpatenti examiners' inquiries and correcting deficiencies.
  • International Registration: Protecting the mark outside Georgia via the Madrid System.

Real-World Scenarios Where You Need This Service

Registration is essential for:

  • Launching a Startup: You picked a name and logo. Before launching a website or hanging a sign, ensure the name is free and "reserve" it.
  • Exporting: Planning to export Georgian wine to Europe. Without registration, goods may face border issues.
  • Franchising: You want to sell your business model. A registered trademark is the foundation of franchising.
  • Selling on Amazon: Amazon Brand Registry requires official registration to protect the brand.

Georgian Legal Framework and Regulations

The process is regulated by the Law of Georgia on Trademarks. The law establishes absolute and relative grounds for refusal. For instance, descriptive terms (e.g., "Best Cheese") or state symbols cannot be registered. The registration term is 10 years, renewable indefinitely. The procedure includes formal and substantive examination, taking about 6-12 months (less with accelerated procedure).

Service Process Step-by-Step

Registration goes through 4 main stages:

  1. Consultation and Search: Risk assessment.
  2. Filing: Meeting formal requirements.
  3. Examination and Publication: Sakpatenti checks the mark and publishes it in the bulletin (opposition period).
  4. Registration: If no opposition is filed, the certificate is issued.

Why Choose Legal.ge?

Trademark registration seems simple but is full of legal traps (e.g., choosing the wrong class). Legal.ge experts save you time and money by avoiding refusal risks and ensuring maximum brand protection.

Updated: ...

Specialists for this service

Loading...