Advertising law in Georgia is a dynamic and strictly regulated field governing the dissemination of information in any form and through any medium. Businesses seeking to promote their products or services are obliged to comply with advertising legislation, which covers language norms, prohibition of unfair competition, and consumer protection. Special regulations apply to specific areas such as alcohol, tobacco, gambling, and pharmaceutical products. Violation of advertising laws leads to substantial monetary fines and may become grounds for suspending an advertising campaign, which is associated with financial and reputational damage for the company.
Advertising law specialists ensure your marketing activities comply with Georgian legislation. The service includes:
- Advertising Materials Audit: Legal expertise of video clips, banners, print, and digital ad content before publication.
- Outdoor Advertising Permits: Obtaining permits from municipalities for placing billboards, signs, and lightboxes.
- State Language Protection: Checking ad text against the requirements of the "Law on Advertising," which mandates the priority of the Georgian language (font size, layout).
- Specific Regulations: Ensuring compliance with restrictions on advertising gambling, alcohol, and medicines.
- Unfair Advertising: Taking legal measures against misleading or improper advertising disseminated by competitors.
- Contracts: Drafting and signing contracts with advertising agencies, media outlets, and influencers.
In practice, we often encounter violations that cost businesses dearly. For example, a company that places an English-language sign in the center of Tbilisi where the Georgian inscription is smaller or not visible at all is subject to fines. Problems related to "misleading advertising" are also common—when product features are exaggerated or promises do not match reality. This violates consumer rights and attracts the interest of the Competition Agency. A particularly careful approach is needed when organizing promotions and sweepstakes, where lack of transparency in conditions can lead to legal disputes.
Advertising activities in Georgia are regulated by the Law of Georgia "On Advertising." This law establishes general principles: advertising must be clear, credible, and must not infringe on public values. Important is the Law "On Protection of Consumer Rights," which prohibits aggressive and misleading commercial practices. The Law "On Competition" regulates antitrust aspects and prohibits advertising that damages a competitor's reputation. Additionally, the Law "On Broadcasting" imposes restrictions on the time and content of TV and radio advertising placement. Local self-government acts regulate the technical and visual standards for outdoor advertising placement.
Working with a specialist begins with reviewing the advertising campaign idea. The lawyer assesses risks: for example, whether it is permissible to advertise this type of product on social networks or television. Then, slogans and visuals are adjusted according to legal requirements. In the case of outdoor advertising, the lawyer prepares documentation for the City Hall Architecture Service. In case of a dispute, the lawyer represents the company's interests in court or regulatory bodies.
Legal.ge is your reliable partner in the field of advertising law. Our platform allows you to find lawyers with deep knowledge of marketing regulations and intellectual property law. With the right legal accompaniment, your advertising will be not only effective but also lawful, protecting your business from unnecessary costs and legal problems.
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