The Georgian Law on Advertising operates with the term „improper advertising“ — „false advertising“ is not a statutory term. If another person’s advertising harms your rights or business reputation, the law provides its own instruments for this situation. On this page we explain them under Articles 4, 15, 19, 20 and 21 of the Law on Advertising: general requirements, storage periods, the three-party liability split, counter-advertising, and judicial protection.
The General Requirements Towards Advertising (Article 4)
The starting point is the set of general requirements. An advertisement must be understandable at the moment of its presentation without special knowledge or technical means. Advertising is disseminated on the whole territory of Georgia in the state language; a foreign-language inscription must not exceed, in size and quantity (except teleproduction), the form executed in the state language. Advertising goods whose production and sale are prohibited, or which require a permit that has not been obtained, is impermissible. Advertising of goods whose certification is mandatory must be accompanied by the mark „certified“. Advertising must not push citizens towards violence; using a natural person’s image or name without consent is prohibited; and when an entrepreneur offers property or services, the price must be expressed in lari only.