Advertising in Georgia is a distinct legislative field: the Law of Georgia on Advertising governs the production, placement and distribution of advertising on the goods, services and financial markets, and assigns to every participant in the process — the advertising customer, the producer and the distributor — its own role and responsibilities.
Legal Basis and the Purpose of the Law
Under Article 1, the advertising legislation of Georgia consists of the Constitution of Georgia, international treaties and agreements, this law, and other legislative and normative acts of Georgia. Article 2 defines the scope: the law regulates the legal relations arising in the production, placement and distribution of advertising on Georgia's goods and financial markets, the securities market included. Its purpose is the development of healthy competition in the advertising sphere, the protection of the public interest, of the rights of advertising subjects and of consumers, and the prevention and interdiction of improper advertising. The boundaries are drawn here as well: the law does not apply to political advertising. The same article allocates competence: broadcast advertising and sponsorship are regulated by the Law on Broadcasting, while the general requirements for advertising, the advertising of alcohol, tobacco, gambling, pharmaceutical products, weapons and securities, and the protection of minors are regulated by this law.