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Brand Ambassador Agreements

How much does a Brand Ambassador get paid?

Payment varies widely based on fame, scope of work, and exclusivity. It can be a fixed monthly fee, per-post payment, or a combination including free products.

Can I terminate the agreement if I dislike the product?

Usually no, unless the product is defective or causes harm. Subjective dislike is rarely a valid ground for termination once the contract is signed.

What is a "Cooling-off Period"?

It's a period after the contract ends during which the ambassador is restricted from working with direct competitors to protect the brand's association.

Who pays for my travel to events?

The brand should cover all reasonable travel, accommodation, and meal expenses related to ambassadorship duties. This must be explicitly stated in the contract.

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A Brand Ambassador Agreement is a long-term and strategic partnership between a famous personality and a company. Unlike a one-off advertisement, ambassadorship implies associating the person's values and lifestyle with the brand. In Georgia, this practice is becoming increasingly popular, especially among banks, developers, and automotive companies. A Brand Ambassador Agreement requires detailed legal drafting as it restricts the ambassador's behavior, appearance, and public appearances. Qualified lawyers ensure that the ambassador's obligations are clear and the compensation is adequate considering the restrictions imposed by this status.

What Does the Brand Ambassador Agreements Service Cover?

The service covers all aspects of ambassadorship:

  • Scope of Work: Defining the ambassador's specific duties: attending events, giving interviews, photoshoots, social media activity.
  • Exclusivity: Defining competitor brands with which the ambassador is prohibited from collaborating.
  • Image and Reputation Protection: Clauses protecting both parties from reputational damage (Morality Clause).
  • Intellectual Property: Who owns the content created within the collaboration (photos, videos) and how long it can be used after the contract ends.
  • Termination Conditions: Mechanisms for early contract termination in case of force majeure or breach of conditions.

Real-World Situations When You Need This Service

Brand ambassadors often face the following challenges:

  • Using Competitor Products: The ambassador publicly appeared wearing competitor brand clothing. The company demands a fine. The lawyer determines if this was a "public appearance" according to the contract.
  • Scandal: The ambassador made a politically controversial statement. The brand wants to distance itself. Legal crisis management is needed.
  • Excessive Demands: The company demands more posts and activities than agreed upon. The lawyer protects the ambassador's time and resources.
  • Payment Delay: The company delays quarterly payments. The lawyer activates penalty sanctions.

Georgian Legal Framework

A Brand Ambassador Agreement is a mixed-type contract based on the "Civil Code" (provision of services) and the "Law on Copyright" (image usage). Also important is the "Law on Advertising", which regulates advertising content and the ambassador's liability for misleading advertising.

Process: How a Specialist Works

A lawyer's work includes:

  1. Negotiation: Structuring the ambassador's fee and bonuses.
  2. Documentation: Preparing a detailed contract that eliminates ambiguous interpretation.
  3. Monitoring: Controlling contract performance.

Why Legal.ge?

Legal.ge gives you access to lawyers who understand the specifics of PR and marketing. Being a brand ambassador is prestigious but responsible work. With our help, your collaboration with the brand will be long-term, safe, and mutually beneficial.

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Specialists for this service

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