Deceptive Advertising Claims is a specialized service addressing the liability of influencers and digital creators for advertising content. When an influencer promotes a product, they are obligated to be honest and not mislead consumers. If an advertisement contains false information, exaggerated promises, or hides the fact of paid collaboration, it violates consumer rights and leads to legal liability. This service protects both influencers (from baseless accusations) and consumers/businesses (from unfair advertising).
The service includes legal defense and consultation on:
- Ad Post Audit: Checking influencer content for compliance with the Law on Advertising (disclaimers, #ad hashtags).
- Regulatory Disputes: Representation at the Competition Agency or in court if an influencer is accused of deceptive advertising.
- Contract Defense: If a brand forces an influencer to spread false info, a lawyer helps legally justify the refusal.
- Consumer Claims: Responding to and settling with consumers who claim the influencer's ad caused them harm.
- Scam Project Defense: Protecting an influencer who unwittingly got involved in a fraudulent scheme (e.g., Ponzi scheme, crypto scam).
A practical example: An influencer recommended a slimming tea that caused health issues. Consumers demand compensation not only from the manufacturer but also from the influencer. The lawyer investigates whether the influencer knew about the danger and had "reasonable grounds" to believe in the product's efficacy. Another example: Terms changed during a "Giveaway," causing participant dissatisfaction. This can be considered a deceptive act.
In Georgia, this field is regulated by the Law on Advertising, the Law on Consumer Rights Protection, and Competition Legislation. Under new regulations, influencers must transparently indicate that a post is an ad. Hidden advertising is punishable by fines.
The lawyer helps the influencer create a "safety cushion"—proper contracts with brands and clear disclaimers in posts. Legal.ge offers digital law experts who protect your reputation and wallet.
Trust is an influencer's main currency. Don't lose it with thoughtless advertising. Get legal advice on Legal.ge.
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