Advertising Agreements Under Georgian Law
An advertising deal — the relationship of brand and agency, media and publisher — is shaped by the Law on Advertising: endorsement, placement and distribution contracts are concluded freely, but their content must fit the law's articles. This page's line is the role architecture of the deal: Article 3 defines the advertising customer, producer and distributor and the types of improper advertising; Article 4 the general requirements; Article 5 the ban on covert advertising; Article 13 the qualification of sponsorship; Article 21 the consequences of violation. A properly built contract reflects these roles exactly, because liability is distributed by role.