An influencer services agreement stands between a content creator and a commissioning brand: the creator undertakes to produce and hand over agreed deliverables — while the brand undertakes to pay the agreed fee. Georgian law does not recognise the label "influencer contract" as a distinct contract type, and this page explains how such collaborations actually operate under the works and services contract of the Georgian Civil Code, which obligations the law assigns to each side, and which terms decide the outcome when the relationship goes wrong.
The Legal Nature of an Influencer Services Agreement
It must be said plainly: Georgian legislation contains no statutory category of "influencer agreement", and no special rules attach to that name. The legal form into which content-based commissions fall is the works and services contract (nardobis khelshekruleba) of the Civil Code. Under Article 629 the contractor undertakes to perform the work stipulated by the contract and the client must pay the agreed remuneration. The creator stands in the contractor's position, while the brand is the client ordering the work.
Article 629 adds a further rule that matters for creative deliverables: where the work involves the manufacture of an item and the contractor produces it using materials the contractor has purchased, the contractor transfers to the client ownership of the manufactured item, and where the item is determined by genus, the rules on sale apply. Materials produced by the creator at the creator's own expense thus pass to the brand as the contractual result. The same article also settles the question of production overheads: the drawing up of an estimate connected with the work is not reimbursed unless the agreement provides otherwise. Production costs therefore sit with the contractor unless the contract shifts them expressly.