An influencer services agreement stands between a content creator and a commissioning brand: the creator undertakes to produce and hand over agreed deliverables — while the brand undertakes to pay the agreed fee. Georgian law does not recognise the label "influencer contract" as a distinct contract type, and this page explains how such collaborations actually operate under the works and services contract of the Georgian Civil Code, which obligations the law assigns to each side, and which terms decide the outcome when the relationship goes wrong.
The Legal Nature of an Influencer Services Agreement
It must be said plainly: Georgian legislation contains no statutory category of "influencer agreement", and no special rules attach to that name. The legal form into which content-based commissions fall is the works and services contract (nardobis khelshekruleba) of the Civil Code. Under Article 629 the contractor undertakes to perform the work stipulated by the contract and the client must pay the agreed remuneration. The creator stands in the contractor's position, while the brand is the client ordering the work.
Article 629 adds a further rule that matters for creative deliverables: where the work involves the manufacture of an item and the contractor produces it using materials the contractor has purchased, the contractor transfers to the client ownership of the manufactured item, and where the item is determined by genus, the rules on sale apply. Materials produced by the creator at the creator's own expense thus pass to the brand as the contractual result. The same article also settles the question of production overheads: the drawing up of an estimate connected with the work is not reimbursed unless the agreement provides otherwise. Production costs therefore sit with the contractor unless the contract shifts them expressly.
Remuneration: What Happens When No Amount Is Stated
Article 630 governs the agreed fee by supplementary rules. Remuneration is deemed agreed even without an express statement where, according to the circumstances, the work is to be expected only against remuneration. A paid collaboration therefore creates a payment obligation even when the document omits the figure. Where the amount of remuneration has not been agreed, then in the presence of a tariff the tariff rate is deemed agreed, and where no tariffs exist, the customary remuneration applies. A vague promise to "settle up later" is thus not automatically unpaid in court, but fixing the amount in the contract avoids a separate dispute over quantum and gives both sides a clear baseline for the damages calculation if performance goes wrong.
The Duty of Personal Performance
Under Article 632, the contractor must perform the work in person only where this follows from the concrete circumstances or from the character of the work. For influencer services this norm is decisive, because audiences follow a particular person, style and persona. Contracts accordingly record personal-attribute clauses, and where no such clause exists the duty is determined by an assessment of the circumstances, which for commissions built around a specific creator usually favours personal performance.
Termination by the Client and Compensation
Article 636 gives the client a broad exit right: the client may withdraw from the contract at any time before completion of the work, but must compensate the contractor for the work already performed and for the loss caused by the termination of the contract. The brand thus answers both for the parts already completed and for the damage the withdrawal causes, including the gain of which the contractor was deprived.
When the Fee Becomes Payable
Article 648 sets the default timing: the client is obliged to pay the contractor the remuneration after the work has been performed, unless the contract provides for payment in instalments. Advances and staged payments exist only where the parties have agreed them directly, so any expectation of upfront coverage of production costs must be written into the agreement.
The Public-Facing Side: Advertising Marking
The civil-law nature of the agreement does not release the parties from public-facing obligations attached to the published material. Where the collaboration is paid, the content distributed in the public space falls under the statutory regulation of advertising, including the requirement that advertising be recognisable as advertising at the moment of presentation. Our separate page on influencer marketing regulation addresses those obligations in detail; the contract itself should allocate the marking duties in advance.
Is a written form mandatory for an influencer services contract?
The cited provisions of the Civil Code do not prescribe a specific form for the works and services contract, but written fixation of deliverables, fee and termination consequences substantially simplifies proving both performed work and caused loss if a dispute arises.
What happens if the amount of remuneration is not agreed at all?
Under Article 630, remuneration is deemed agreed even implicitly where the work is expected only against payment; the amount is determined by the tariff rate where a tariff exists, and otherwise by the customary remuneration.
May an influencer pass the work to another person?
Article 632 imposes personal performance only where the circumstances or the character of the work require it; a commission built on a specific creator's persona will usually carry that requirement, so delegation needs prior agreement.
How is payment handled when the contract is terminated?
On withdrawal, the client compensates the work already performed and the loss caused by termination under Article 636, while under Article 648 payment generally follows performance unless instalments have been agreed.
How We Help on Legal.ge
The Legal.ge team assists both content creators and brands in preparing and reviewing influencer services agreements. We help fix the essential terms in a form consistent with the Civil Code, audit existing arrangements and protect your interests in a dispute. Contact us for a consultation: we will assess your situation and prepare an agreement that stands on the statutory rules and protects your position at the same time.