Why Transfer Pricing Is a Core Issue for Gambling Holdings
A gambling business typically operates through a holding structure: one company holds the permit, another provides the technology platform, a third runs marketing, and a fourth manages the retail network of cash desks. Between these companies, contracts for services, licences, broadcasting rights and brand use are concluded daily, and it is precisely these intra-group transactions that the transfer pricing regime of Articles 126, 127, 128 and 129 of the Georgian Tax Code targets. Where the price between group companies differs from the price independent parties would have agreed, the tax authority gains a lawful basis to adjust taxable profit. For a gambling holding, whose margins attract heightened attention, this is not a theoretical risk but a standing compliance agenda.
This page explains how the concept of related persons is determined, what the arm’s length principle requires, which methods exist for pricing international controlled transactions, and how documentation should be organised so that the group can present a justification when the authority issues a request.

