Image Rights: Where Protection Begins
A person's image — a photograph, film, video and the like — belongs to the sphere of personal non-pecuniary rights. The law sets the rule directly: a person has the right of claim also where their image is published without their consent. This means that publishing your photograph or video without your permission is a violation of law, and you may demand the cessation of that act and its rejection — even where the published material is factually accurate and did not offend you.
This right stands within the general framework of personality rights: a person has the right, through the court and in the manner established by law, to protect their honor, dignity, privacy of personal life, personal inviolability or business reputation from violation. The unauthorized use of an image is one manifestation of this protection — and it is exercised irrespective of the infringer's fault, that is, compensation of damage requires fault, but the demand to stop the use does not.