Social Media Policy

In the digital age, where information spreads at lightning speed, a Corporate Social Media Policy is a vital document for any organization. A single thoughtless post, comment, or photo by an employee can become the cause of a company's reputational crisis, leakage of trade secrets, or a legal dispute. This policy does not serve to restrict freedom of speech; its goal is to establish a balance between the employee's personal space and the protection of the company's interests, especially when the employee is publicly associated with the employer.

What does the Social Media Policy service cover?

Specialists on Legal.ge will draft a guide tailored to your business risks, covering:

• Brand representation: Rules on how employees should speak on behalf of or about the company on social networks (LinkedIn, Facebook, Instagram).
• Confidentiality: Prohibitions on unauthorized disclosure of work processes, client data, internal office photos, or strategic plans.
• Behavioral standards: Ethical norms for online communication with colleagues, competitors, and clients (e.g., prohibition of bullying, hate speech, and discrimination).
• Disclaimer requirement: Requiring employees to state on their personal profiles that their opinions do not represent the company's official position.
• Crisis communication: Instructions on how an employee should behave when there is a negative campaign against the company on social media (e.g., do not engage in arguments, redirect to PR service).
• Usage during work time: Regulations regarding the use of social networks for personal purposes during working hours.

Risks this document helps you avoid

The absence of a policy increases the following dangers:

• Reputational damage: A racist or offensive post by an employee automatically damages the company's image.
• Information leakage: An inadvertently posted selfie at a desk showing a confidential document.
• Cybersecurity: Spread of phishing and viruses to work computers from social networks.
• Labor disputes: Dismissal due to social media activity is difficult to justify if the company does not have a clear policy known to the employee.

Georgian Legislation and Regulations

When drafting the document, the freedom of speech and expression guaranteed by the Constitution of Georgia is considered, balanced against the "duty of loyalty" and conflict of interest provisions of the Labor Code. Also important is the Law on Trade Secrets. An employer cannot forbid an employee from expressing an opinion but can restrict actions that directly harm the company's legitimate interests.

Service Delivery Process

1. Risk Assessment: Analysis of the company's field of activity and level of public exposure.
2. Drafting: Creating a policy that balances company security and employee rights.
3. Integration: Including the policy in employment contracts or internal regulations.
4. Training: Showing employees examples of what is acceptable and what is not.

Why choose a specialist on Legal.ge?

Lawyers represented on our platform are well-versed in the boundary between freedom of expression and corporate responsibility. They will help you create a policy that is legally sound, practical, and does not cause employee protest due to excessive censorship.