NIL (Name, Image, and Likeness) rights, or the right to monetize one's persona, is a new and rapidly growing area in sports and advertising law. It is particularly relevant for student-athletes and young talents who were previously restricted from earning income. Managing NIL rights involves monetizing the athlete as a brand: from social media posts to autograph sessions and commercials. In Georgia, this field is regulated by the Civil Code and copyright legislation. Qualified legal assistance is essential for an athlete to maximize benefits from their popularity without violating club or federation regulations and without losing amateur status (if relevant).
What Does the NIL Rights Service Cover?
Our service ensures full legal support for NIL deals:
- Licensing Agreements: Granting companies the right to use the athlete's name and photo for a specified period and under specific terms.
- Social Media Contracts: Legal regulation of influencer marketing (number of posts, content, compliance with FTC/Georgian advertising laws).
- Trademark Registration: Registering the athlete's name, nickname, or logo with Sakpatenti to protect the brand.
- Compliance: Checking NIL deals against university, club, or federation bylaws.
- Video Games and Digital Assets: Licensing rights for use in video games (e.g., EA Sports) or NFT projects.
Real-World Situations When You Need This Service
The following challenges are common when managing NIL rights:
- Apparel Conflict: An athlete signed a NIL deal with a beverage brand, but the team's sponsor is a competitor. The lawyer negotiates exceptions (e.g., when the brand can be displayed).
- Unethical Advertising: A company used the athlete's photo without permission. A claim for damages is needed.
- Student Visa: Georgian students playing in the USA have specific restrictions on NIL income due to visa status. The lawyer helps them earn income legally.
- Long-term Lock-in: An agent offers a contract that restricts the athlete's NIL rights even after their career ends. Terms need adjustment.
Georgian Legal Framework
In Georgia, NIL rights are protected by Article 18 of the "Civil Code of Georgia" (personal non-property rights, name, honor, dignity) and the "Law on Copyright and Related Rights" (right to personal image). Commercialization of a persona constitutes a contractual relationship. For Georgian students competing in the USA, NCAA regulations and relevant state laws are applicable, with which our partner lawyers can assist.
Process: How a Specialist Works
Protecting NIL rights involves:
- Audit: Checking the athlete's existing obligations (what is allowed and what is not).
- Negotiation: Achieving the best financial terms with brands.
- Protection: Preventing unauthorized use and safeguarding brand reputation.
Why Legal.ge?
Legal.ge offers access to lawyers with modern knowledge at the intersection of digital marketing and sports law. NIL rights are your asset — do not let others profit from your hard work and popularity for free.
Updated: ...