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  1. Services
  2. Media, Entertainment & Sports Law
  3. Gambling Business Law
  4. Compliance and Regulation
  5. Gambling Ad Placement Exceptions and Sports Sponsorship

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Compliance and Regulation

Gambling Ad Placement Exceptions and Sports Sponsorship

Where may a sign be placed?

On an organization facility and at an international airport or customs checkpoint — no more than 10 square meters and the only one on the facility.

And at a sporting event?

Only in return for sponsorship, visually and on the inner perimeter — by a banner or on a uniform.

Online?

Only on a website where systemic-electronic gaming is allowed; all other electronic dissemination is prohibited.

Promotional games?

Where the permit has been issued to an organizer — only on an allowed website or on the inner perimeter of the facility.

4 min·22 Sep 2026

Where Gambling Advertising May Lawfully Be Placed

The placement of advertising about gambling games, a totalizator, lotto, bingo or their organizers is a contractual decision that must be made within the strict framework of the Law on Advertising: the dissemination of such advertising in any form or by any means, including through an electronic communication network, is impermissible. The ban is universal — and the design of the contract is built precisely around the exceptions that the law names expressly.

There are four exceptions. One: the advertising is disseminated on the website on which the organization in a systemic-electronic form of gambling games and/or a totalizator is allowed. Two: the advertising is disseminated at the place of a sporting event or competition and/or at the place of activity of a sports organization and constitutes a condition in return for sponsorship. Three: the advertising is visually placed on the facility where the organization of gambling games, a totalizator, lotto and/or bingo is allowed. Four: the advertising is placed on the territory of an airport open for international traffic and/or at a border-customs checkpoint.

Updated: 12 Oct 2026